
How to turn bi-monthly 90-minute Zoom calls into scalable profit machines — even if you're not a natural salesperson or marketer.
How to use my new 3-step "Email Coachclosing" formula to turn email subscribers into high-ticket clients (even if you're NOT a natural marketer, presenter or salesperson)
Why every coach, consultant & creator needs an Irresistible Workshop in 2025 and beyond (pg. 4)
The reason WHY the modern high-ticket sales process SUCKS. Hint: it has to do with a dirty four letter word that starts with the letter "F" (it's not the one you're thinking of). (pg. 4)
The dark side of traditional high-ticket selling models… and why they don't work like before in the age of AI. (pg. 8)
9 not-so-obvious reasons why paid workshops are so effective at generating upfront cash and backend high-ticket sales. (pg. 12)
What NEVER to do when selling digital products (this is a mistake I see all the time… even with seasoned experts and niche celebrities) (pg. 13)
How you can develop a uniquely human competitive advantage in the age of AI SLOP, and how it gets people on your email list to know, like and trust you - fast (pg. 17)
The 4-part "sexy" topic formula that will make your workshop sell like gangbusters even to your most skeptical prospects. (pg. 27)
The #1 factor that will make or break your Irresistible Workshop. (Ignore this at your own peril). (pg. 30)
The only 2 types of workshops you should run (and which one CONVERTS better) (pg. 32)
The 7 elements that should be on your workshop checkout page to maximize sales PLUS 2 checkout page hacks to get an additional boost (pg. 34)
How the Email H.E.R.O.S Method™ gives you a dead simple framework to write emails that'll make your workshops sell like hotcakes. PLUS the 12 unbeatable email angles that have helped me sell $10,000,000+ worth of stuff for clients (the same ones you'll use over and over again to sell your workshop). (pg. #54-64)
My special "2-in-1" method to automatically and effortlessly collect raving video testimonials for your workshop while simultaneously collecting market research to feed your Irresistible Workshop Flywheel. (pg. # 76)
The 8-word phrase you MUST use in every coaching call to completely and utterly disarm your prospect of skepticism and gain instant credibility and trust. (pg. 77)
PLUS: My 5-step "zero pressure" closing framework with fill-in-the-blanks script to seal the deal and secure new high-ticket clients. (pg. 83-90)
And lots more